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In a few of the women’s magazines that I read recently, I found financial-based ads targeted at women. Even a pamphlet of sorts has been inserted in more than one of the titles I read.
I tore out one from Wachovia because it has a lot of valuable information in it. The ad says:
“91% of women say their most important financial goal is not outliving their savings.
So there’s a problem when only 12% of them are confident they’ll be able to do it. “
This is key — I believe women are interested in their financial future, but let their spouse take most of the control. That, or they are just overwhelmed with the task, afraid they will never be able to afford to save enough. They shut down and don’t do anything — or don’t do enough.
The Wachovia brochure that accompanies the ad, titled “A Woman’s Guide to Her Financial Future” acts as a personal questionnaire, asking women to “sum up how you feel about retirement,” and “picture yourself 10 years from now. What are you doing?” There’s also a checklist of what you’re currently doing financially toward your future. It’s broken down by age: “in your 20s and 30s, in your 40s and 50s and in your 60s and 70s,” and gives great reminders of what you should do at each stage in life.
Of course Wachovia is doing this to get your business, but I’m glad that someone is doing this for women. While we flip through photos of the latest fall fashions we can be reminded that we are in control of our financial future and need to move on it now.
If you are interested in more about the brochure of Wachovia you can contact them at: wachovia.com/women or 866-244-8698.
Editors note: I was not paid to write about Wachovia. I only write about topics I feel are relevant; if they include a product or company it’s solely because I feel it’s warranted in the post.