Here’s the 8th installment of the Blog & Traffic Report. Think of it as a Cliffs Notes for blogging. Be sure to sign up for my Blogging, Business + Balance newsletter where I share new blog tips and announce the latest progress reports.
I write these as a way to collect information that I’m learning and I’ve decided that it’s too good not to share! So, you get the benefit of everything I find in a month … all right here. Plus, I share things that worked on my site.
Great article about Pinterest tips and the new algorithm. I was just in a group talking about how many PVs we’re getting from Pinterest. It still drives a ton of traffic, but more for some, less for others. Here’s a great tip about how many boards you should have and to make sure you have active boards:
- The algorithm scores your profile. Dead, inactive boards hurt you.
I tested a promoted pin. This time I made sure it was a pin that was already driving traffic to my site. Here’s what happened with the pin
I did the medium bid amount recommended
The first day I got 33 more repins.
The rest of the time I received several repins so I ran it for a week. It drove traffic, but not enough for me to do this all the time. I get much better traction from Facebook ads. But, I’m intrigued by what I’ve seen and will be doing more Pinterest promoted pins.
New Pinterest Trick
OMGosh you guys! I learned an amazing Pinterest tip this month. I’m hoping it’s going to blow open my Pinterest account like never before. I sound like I’m marketing something, but I’m not. I’m just super excited to have found out this GEM and try it out! Ok, here’s the deal: It only works with Board Booster. If you aren’t using Board Booster you need to give it a try. It’s how I’ve gone from under 1,000 followers to nearly 8,000 in just a few months! True. Not making that part up. Board Booster is a game changer.
OK, so on to the tip. It’s using the Pin Move tool in Board Booster. It allows you to move your underperforming pins so you can delete them. Yes, I said delete them. There is much debate about deleting pins … Pinterest strategists are usually on one side or the other of the Pinterest debate so I’m not professing to know yet if deleting underperforming pins will help your profile or not, but I’m excited to test it out. The idea is to delete pins that don’t do well on your boards (NOT your own pins) and your Pinterest board will look like it’s doing better. Let me know if you have experience deleting pins.
A little information about about Facebook Groups and what you should do with them. I watched a thread in Catilin Batchers’ private FB group where a woman has 20 people in her niche-specific FB group and she’s struggling with engagement. Her goal, she says, is to get people to her website because that’s where she has her affiliate links. Caitlin responded so brilliantly and said that if that’s her goal, then engagement is NOT her goal, but a plan for profit is her goal and that she needs to monetize her page. She went on to say, “You have so much value to share, but you will run yourself ragged by obsessing over engagement. Engagement doesn’t guarantee sales, a plan for profit guarantees sales.”
Love, the part about a PLAN FOR PROFIT GUARANTEES SALES!! That’s one to remember, friends!
SOCIAL MEDIA SCHEDULING
I think I’m figuring out Meet Edgar! This is an expensive tool that I debated getting. Since I first learned about Edgar I dismissed it because of the $49/month price tag. Too rich for me. But now I’m serious about making my blog grow and turning it into a business I’m not shy from spending money for things that will help me. (This is a HUGE tip here, you have to be willing to spend money on your business.) In enters Meed Edgar! And, the fact their upped their monthly price to $79/month made me get in on the $49 price while it was still available. So, here’s what I know so far.
One of the tricks that I’m doing with Meet Edgar is setting up a bucket (aka category) for Christmas gift guide items. I’m pre-populating posts with items that would make great Christmas gifts. These are all affiliate items. I’m putting them all in this bucket and then scheduling the bucket into my social channels. The bucket will randomly pull different items and post them for me. So, all I have to do it fill the bucket. We’ll see how it works, but I’m excited about the prospect and how it’s organized and planned out.
No work, and no progress on this front. Still being laser-focused on Pinterest and Facebook.
Darren Rowse did an excellent podcast about 3 things successful bloggers should be doing. Email is on this list, but not only does he say to do email collection, but he says to not let your list get cold. He tells a story about a guy who has 1,000 people on his list, yet he’s NEVER sent an email. Darren says that’s a cold list. Most of those people don’t even know why they signed up. OUCH! Great reminder to send those emails. It gets hard sometimes to come up with something witty to say in an email. But we have to get used to sending them on a regular basis so that when we have something to sell they know us and will buy!
Headline writing tips. I spent a little bit of time on Stumpleupon this month and realized how important headlines are. If you aren’t familiar with SU, you basically stumble through blog posts based on topic. But, all you can really see is the headline. So, you make a decision to read or share based on the headline along. Here’s some more great advice from Darren Rowse:
- Headlines need to generate curiosity
- If you can get readers to say ‘I wonder what happens next?’, you are almost guaranteed more shares and traffic.”
- Use exclamations and power words
- Power words are words you don’t generally come across in everyday speech. Think of words like “spectacular”, “stunning”, or “dangerous”.
- CoSchedule headline analyser
We produced two videos! Now we have to edit!
I created a video on my own with just photos. I used Adobe Clip to put it together on my iPad. Talk more about the app …
Live Video is something that I have to work on. As a busy working mother with a full-time day job, live video isn’t easy to accomplish. That being said, it’s something I know I have to figure out. Here’s a great piece of news for promoting your live video: Facebook will let verified pages (not individual users) announce a live video is coming up and let users sign up for a reminder. Great enhancement that should help with FB Live engagement.
Found this from Start a Mom Blog … the Eisenhower box. I’ve used a version of it in business when I did product design and had to determine what features to add. It’s hard when you have a list a mile long and you can justify every item on the list. BUT you only have so many resources. Use this tool to help you determine what to do first.
Participated in the blogger ultimate bundle sale. Oh boy, this was a ton of work. A ton! But I learned SO MUCH. The people at Ultimate Bundles are great and offer a lot of marketing support. Now I have a plan for when I release a paid product. I need to write an entire post about this process. It’s so time consuming and my effort did NOT, I repeat, did not pay off.
However, when I fail, I learn.
When I learn, I do better.
When I do better, I have a better chance of success.
Nothing new to report.
Traffic is down 8% this month from September, but is up 186% from last October. I’m not too concerned about the dip from September because I’m up so much from the previous year. Long-term growth is still in sight.
5 Ultimate Bundles Genius Bloggers Toolkit
INVESTMENT IN BLOG
Took out an Facebook ad.
Did a Facebook ad for the Ultimate Bundles. This got a TON of traffic, but zero sales. I learned a lot about cold vs warm leads, but at least I got to learn a lot about how effective my ads can be.
Purchased Genius Bloggers Toolkit and took the FB ads class.
GOALS FOR NOVEMBER
Strategize blog plan for 2017
>Read September’s report
Follow my Pinterest Blogging board
Amazing Chocolate Dessert Recipes!
Subscribe and download your FREE chocolate dessert recipes ebook!