Here’s the 12th installment of the Blog & Traffic Report. Wow! A year of reports! In the past year I’ve tripled my blog traffic! Yep, it’s true. I’m working on compiling all the reports and putting them together in a new ebook so you can download and review all the amazing tips that helped me grow this year. More on that soon!
Think of it as a Cliffs Notes for blogging. Be sure to sign up for the Blogging, Business + Balance newsletter where I share tips and blogging news, in addition to finding out when the latest income and progress reports are live. Sign up here:
I write these as a way to collect information that I’m learning and I’ve decided that it’s too good not to share! So, you get the benefit of everything I find in a month … all right here. Plus, I share things that worked on my site.
February was a hard month for me. My husband started a great, new job, but he’s traveling more and my job has had me on several out-of-town events and conferences which means I’m wiped.
But, I proceed. When you’re down, is exactly the time you must keep going!
On with the report: (know that links may be affiliate links)
I hit 10,000 followers!!!! Win! This is big news. BIG!! I’m putting together an ebook and a short ecourse that I’m going to offer for free on how I got here. But until then you should know that I use Board Booster and Tailwind. I rely on Board Booster more, but love Tailwind for its Tribes.
I also completed a great Pinterest Master Course. Kate Ahl of Simple Pin Media is a great resource and has an excellent course about Pinterest. It’s basic, so if you’re new to Pinterest I highly recommend it. Don’t waste your time trying to learn all about Pinterest on your how, spend a few bucks and learn it quickly. The faster you can ramp up your Pinterest base, the faster you’re going to have a successful blog.
The Simple Pin Master Course is a 9 module Pinterest marketing course with 20 easy-to-follow education videos, developed by Kate Ahl of Simple Pin Media. After working with over 300 Pinterest account she created the Master Course to give people a solid, easy-to-follow, analytics driven plan. The plan empowers bloggers and business owners to create a marketing plan to grow their business, build their email list, and increase revenue. Check it out. (There’s a 30-day money back guarantee.)
I promoted a FB ad for my Valentine’s Day printable. I created a landing page and monitored, and tweaked it for better conversion. It did fairly well.
Another technique I learned about is crossposting. You can team up with other bloggers and give them permission to cross post to your Facebook page. It’s a type of back-end admin where they have access to post to your page. Great idea for bloggers whose content you trust and know they will promote quality content on your site. I’ve seen several pages do this with sharing live videos.
Tubularinsights.com you can see the Facebook sites that has the most views
SOCIAL MEDIA SCHEDULING
I officially cancelled my Meet Edgar subscription and it feels SO GOOD! I was so nervous to cancel this subscription. Back in the fall I got a special deal where I got grandfathered into Edgar’s $49/month price, right before it increased to $79/month. So, I’ve been afraid of cancelling – what if I realize I made a mistake and having to pay $79/month to get back in.
I’m afraid no more!
Recurpost does the same thing for FREE! Yep, for free. You can put in your evergreen content and set it to a schedule. It’s brilliant!!
I continued to promote (ie Facebook ad) my Valentine’s day free printable and gained a total of 40 new subscribers. It was about $1.25 per new lead. Not a good ROI, but since I’m experimenting and learning I’ll take it.
In comparison, my Goal Setting Workbook that I launched at the end of December and promoted throughout January captured 62 new subscribers. The cost was about the same. I think I received more Goal Setting subscribers because:
- It was more targeted with the new year
- My description stated exactly what you get and people already know about goals and the new year
- I needed more pictures and “emotion” with the Valentine’s Day printable. It wasn’t clear what it was.
Been posting more content. I bought a recipe from a VA. I’ve been using a print planner this year (this one) and am using it ONLY for blogging to-dos. This is helping me realize all that I need to do for the blog and see, visually, how many posts I’m getting up in a month. I know, simple, right? But it’s working. I got more posts up this month than I have all last year in a month.
I attended a social media seminar with a guy who makes money off Facebook Pages he owns. He builds Facebook pages to 2-5 MILLION fans, and sells links and products. Knowing this, I listened.
The main thing I got from my sessions with him was VIDEO. You must add video to Facebook. So, I started researching apps where I could more easily create video and this is what I found:
Ripl: $10 a month to use. Ok, there is a free version, but you can’t remove the Ripl logo and 2. You can’t save to your camera roll. Since I want to schedule my Facebook content I have to be albe to download it to my camera roll. 3. It’s only mobile. OK, another drawback. I do a lot of quote graphics and it’s easy when I do a web search and copy/paste the quote into Canva for my static graphics. If I do this for Ripl, I’d have to type more which can lead to more time and more mistakes. All that said, I still may give this one a try.
Making your readers know the WHY. Your launch plan needs to include giving your readers your WHY and showing them WHY they need it.
Why will this product help them? Why will this change their lives? Why do they need it in their lives?
You have to transition your thinking from “product-focused” to “solution focused”. Once you can do that, others will start to listen.”
As I work on adding products, I’m researching how to best set up my sales funnel and get people engaged to buy.
Getting ready for Elite Blog Academy to start. I mentioned buying it last month and now it’s go time.
I watched about 2 minutes of an Amy Porterfield Facebook Live and learned this AMAZING tip:
When launching a new product, think of it in phases. There’s phase 1, and then you’ll have phase 2, and maybe a phase 3, etc. The point is to do your best to launch it, but if you get stuck in a rabbit hold thinking you could do better remind yourself that you need to get it launched, then you can come back later and refine the product. If you wait until it’s perfect you may never launch it. This is so true! I love this. I had a new product download this month that the conversion rate was pathetic. I was spending money on ads to promote it and only getting a 1% conversion. For real. No joke. One freaking percent. My inclination was to stop the ad, but them I decided to continue the ad and learn from it. Learn and refine, but don’t stop.
She also talked about blocking off time to focus. She calls it Tiger Time: this is the time you are fierce! LOVE THIS! She blocks out time on her calendar for Tiger Time and includes breaks to be specific. She gave out a free printable here.
Slow and steady. I sold several bento boxes this month, and other odds and ends on Amazon without any new effort. This is all from past posts.
Last month I realized that BlogHer was doing exclusive ads — meaning I couldn’t have other ad units on my page. This saddens me. As soon as I hit 100,000 PVs per month I’m outta there with BlogHer and going to move to another ad provider.
I dumped MediaNet ads … these were bringing in about $2.00 per month. Yes, per month. I’d rather give up the money and not have as many ads on my site.
I’m kind of burying the lede here. Traffic hit an all time high of more than 25,000 for the month. This isn’t nearly where I want to be yet, but the fact that it’s growing is great. Traffic is up 54% this month from January and is up 244% from last January.
- October Blog Traffic Report
- November Blog Traffic Report
- December Blog Traffic Report
- January Blog Traffic Report
- Instant Pot Chicken Noodle Soup
OK, I’m not proud of this, I only got one non-blogging post up. But, like I said at the beginning of this report, I’m swamped with family-work-life-balance issues and am glad that I caught up on the blog reports.
INVESTMENT IN BLOG
Continued my Facebook ad for Facebook likes to the Balancing Motherhood Facebook page.
Updated colors on the site to be pink instead of green and had the developer update the ad code. Yes, SO glad I did this. Been wanting to do it for awhile and just didn’t get around to it.
Set up Vault Press (I receive a year free from a bundle I purchased) and quickly realized I should have done this years ago. I manually back up my site when I remember to do it, or before I do an update on the blog. Now, VaultPress will do this automatically for me. It’s less than $100 a year — totally worth it!
GOALS FOR MARCH
Develop a printable for my most popular post. A large percentage of my traffic goes to one post so I’m going to target those new visitors with a download so I can capture their email.
Start EBA course.
Redu logo. This comes from a response I received when I did a PEEK user testing. People can’t tell right away what my site is about so I’m creating a logo and header that is clearer and includes a tagline. This is kind of a big deal, but I already have a draft in Canva and am going to hire a designer to put finishing touches on it and put it in Illustrator so I can have a vector file for future use. A vector file allows an image to be scalable without stretching.
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