As bloggers, business owners, and social media managers we need tools to help manage all of the content curation we’re putting on or social channels. Buffer is one such social media app that lets you preschedule content onto multiple social media platforms. A lot of people use it as a main tool for social campaigns as I have for the nearly a year – until recently.
As a company, Buffer looks like an amazing place to work where employees work wherever they are happiest. How about that? It even has full transparency about how much they pay employees. For comparison, one of it’s competitors is the also popular Hootsuite app.
For about 8 or 9 months I was in LOVE with Buffer. I couldn’t recommend it highly enough. Then, they started making changes. I stayed with Buffer because by the time the changes came I was already All-In. I had bought into the corporate culture (even as a non-employee), loved their informative blog posts, and the tool was still working for me. Until it wasn’t.
Here’s why I quit using Buffer:
Removal of Suggestions
I switched from Hootsuite to the paid Buffer ($10/month) last year because I loved the simplicity of its user interface. Man, it was good. Clean and easy to use. And, it had a feature called “suggestions,” which was like having my own personal Virtual Assistant picking content. Suggestions were awesome! I’d still be with Buffer if they’d kept suggestions. (Buffer if you’re reading this, please bring back suggestions!) Every day I’d select pre-written tweets that were close to my brand and schedule them. As soon as I started doing this, my Twitter followers began to increase. I had viable, and reliable, content in my Twitter queue all the time. Then, late last year they phased out suggestions. That was a sad, sad day. Truly. As a social media manager this was bad news. Buffer suggestions was hands-down the best social media tool I’d used to date. I understand they have business reasons for removing this feature, but frankly, I haven’t seen improvements in other areas of the tool to justify (as a user) the removal of suggestions.
New Strategy that Focuses on Social Channels that Drive Traffic
Buffer is still good for Twitter, but not great (ie. lack of suggestions) for anything else. And, if I’m being honest, Twitter doesn’t drive traffic (for me). Because of this, I updated my social media strategy to focus on the two mediums that bring traffic to my website: Pinterest and Facebook. And, this is when I realized I no longer need Buffer.
Facebook likes Facebook
Facebook has it’s own scheduling tool so you don’t need to utilize an outside source to schedule content all day and night. But, Facebook likes Facebook and it doesn’t like when you schedule from an outside platform. While the Facebook scheduler isn’t fancy, it works. And with my goal to grow my Facebook page and engagement I need to do what Facebook likes. There’s no need to Buffer content to Facebook.
Better tools for Pinterest
Buffer added the ability to PIN to Pinterest which was great at first, but it’s a bit clunky and just not as good as rivals Tailwind, Ahology, or Board Booster. These other tools have focused on Pinterest, while Buffer is trying to be all things for all platforms.
Buffer just isn’t preferable for Pinterest. While it’s great to be able to schedule pins, Buffer is far behind in Pinterest functionality. 1. It couldn’t figure out how to pin to Group boards. Pinning to group boards is a main part of my social strategy for growing my Pinterest traffic to my website. 2. It doesn’t suggest best times to pin. Ahology, Tailwind, and Board Booster both offer best time to Pin suggestions. And, Board Booster offers a looping feature that will pull pins from a secret board and “loop” them to boards for you. You see, these other platforms are Pinterest-specific. They are laser-focused on Pinterest. Since I want to grow my Pinterest traffic I just have to use one of these and therefore makes Buffer an unnecessary expense.
I’m not a Buffer hater. At one time I LOVED Buffer. It was the best tool around. That was then, however, and now other platforms have eclipsed it. I am still using the free version of Buffer, but think to get the most from this app you need the paid version. I hope to see Buffer come back fighting and regain people like me who’ve abandoned the platform.
If you found this information helpful, see all the other Blogging Resources that I use and trust. and see my monthly blog traffic and progress reports. And, learn about the strategies I’m using that have grown my Facebook traffic by 40% in one month!
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